Say your price out loud without flinching, and charge for the result you deliver instead of the hours you log.
You set your rates to feel safe, and that number quietly became the ceiling on what your work is worth.
Most service providers price by guessing what the client will tolerate, then defend that guess by selling hours. The number stays low because the conversation never goes near the result the client actually wants. Worse, the moment you say a price out loud, you fill the silence with a discount before the client has said a word.
This course rebuilds pricing from the conversation up. You learn the three default pricing moves that keep rates stuck, how to run a discovery call that surfaces the real number, how to package work into a clear menu, and how to hold the four seconds of silence after you state the price. It closes where it matters: raising the clients you already have, so the new pricing reaches your current book, not just the next stranger.
Freelancers and consultants: bill by the hour and want to charge for outcomes instead.
Agency and studio owners: need a repeatable menu and a calm way to defend it on every call.
Service founders: want to raise existing clients without losing them or apologizing for the increase.